Product Marketing
I turn complex technical markets into content the field can actually use.
Not blog posts. Market intelligence programs that give sales, CS, and enablement a credible point of view to walk into the room with — and give buyers a reason to trust you before anyone pitches them.
What you actually get.
Four deliverables. Each one is a system that keeps producing after I hand it over.
Market intelligence programs
Recurring, credible coverage of the market your buyers live in — positioned as independent intelligence, not content marketing. That positioning is what earns permission with CIOs, CTOs, and CISOs.
Narrative and positioning
The story that makes a technical product legible to a buying committee. Written so a rep can say it out loud, and a skeptical practitioner still respects it.
Field-ready enablement
Material sales, CS, and enablement actually open: what changed in the market this month, what customers are worried about, what to say when they raise it.
Audience infrastructure
The plumbing that makes the above compound — segmentation, platform, editorial standards, analytics, and a workflow the team can run without me.
A GTM channel that didn’t exist twelve months earlier.
Pluralsight needed a way to reach senior technology decision-makers who were not going to respond to product marketing. No owned channel existed. No list, no platform, no editorial team.
A strategic content and market intelligence function from zero: hired and managed a four-person editorial team, launched three newsletters and a podcast across AI, cybersecurity, cloud, and workforce transformation, and migrated Mailchimp → Iterable with segmentation for an enterprise subscriber base.
10,000+ subscribers in under a year against a 5,000 goal, open rates above 65%, clicks above 6%. Sales, marketing, CS, and enablement used the work to open doors, inform customer conversations, reduce churn risk, and keep acquisition pipeline warm.
How the work runs.
Same five steps whether it’s a newsletter portfolio, a launch narrative, or an enablement program.
“One of the most forward-thinking, strategic, and visionary leaders in digital media — and he’s still fully capable of executing operations.”
Ebony Reed · Chief Strategy Officer, senior to Anthony at The Wall Street Journal
More references →The judgment behind it came from newsrooms.
Building this function
from scratch?
Full-time, fractional, or a scoped program build. Tell me what the market won’t let you say clearly yet.