Newsletters
I’ve launched four new newsletters and rebooted one of the world’s most widely read newsletters for The Wall Street Journal.
I rebooted What’s News for The Wall Street Journal, helping it reach a younger, more modern audience. The format I created for the reboot is the same one they still use today.
At Pluralsight, I built three B2B programs from zero for CIOs, CTOs, CISOs, and L&D leaders. At the Journal, I also created Notes on the News, a flagship built for a younger, more diverse readership. A look at each is below.
Reboot · The Wall Street Journal
What’s News
I rebooted the WSJ’s flagship newsletter — it still follows the format I created. Part of the strategic newsroom work that helped double the Journal’s subscription base.
Launch · ON_Discourse
ON_Discourse Newsletter
The membership newsletter for ON_Discourse — provocations and perspectives on technology, culture, and media, built around the question: does the world need more content, or better discourse?
Launch · Pluralsight
Tech Industry Newsletters
Three B2B newsletters built from scratch as VP of Newsletters and Programming — 10,000+ subscribers in under a year, with open rates running 50–63%.