Five launched.
One rebooted.
Every one built for a specific room: technology buyers, business leaders, or a global readership that pays to be there.
What’s News
Relaunched the Journal’s flagship newsletter — it still runs on the format I created — and expanded the audience to a younger, more diverse readership.
Prompt
The AI beat for technology leaders — what shipped, what it means for a workforce, and what to do about it before the board asks.
Exploit
Cybersecurity for the people accountable for it: breaches, disclosure, and the skills gap underneath most incidents.
Scale
Cloud, platform engineering, and workforce transformation — the operational half of every AI conversation.
ON_Discourse Newsletter
Provocations and perspectives on technology, culture, and media, built around one question: does the world need more content, or better discourse?
Stranger Than Fiction
My own weekly — media, technology, and the strange middle where they meet. No client, no brief, no house style.
What I’ve learned sending these.
The open rate is a trust reading, not a marketing number.
Sixty-five percent from CIOs and CISOs means they believe the sender. The moment the coverage tilts promotional, that number tells you before anyone complains.
A newsletter is an operation, not a piece of writing.
Cadence, sourcing, standards, segmentation, and an ESP that can act on it. The writing is the visible tenth of the work.
Reboots are harder than launches.
A launch has no expectations. Rewriting a flagship title means changing the format under a readership that already has habits — and keeping them.
Stranger Than Fiction
The one I write for myself — media, technology, and the strange middle where they meet.