Launches
Launches · Platforms · Activations
I build the systems that turn ideas into products, platforms, and audience experiences.
Across ON_Discourse and The Daily Show, launch work meant more than putting a page or campaign into the world. It meant building the team, workflow, editorial system, audience strategy, and execution model needed for the work to keep moving after launch day.
Platform · ON_Discourse
Launched the ON_Discourse digital platform
As Head of Product and Content, I led the launch of ondiscourse.com for a private membership community of business leaders built around the Discipline of Discourse. The site became the home for newsletters, podcasts, events, issue collections, and member-facing editorial programming.
Product · ON_Discourse
Built audience, expert, and enterprise product infrastructure
Beyond the website, I helped launch the audience and lead-generation programs, the expert network, and an enterprise product for Fortune 50 companies. The work turned expert ideas into member experiences, sales conversations, and a more repeatable product model.
Department launch · The Daily Show
Helped build The Daily Show’s digital department
At The Daily Show, I helped build a digital department that extended the show’s voice beyond television into social video, platform-native formats, audience experiences, books, and live activations. The department’s work won an Emmy and helped establish a repeatable digital operating model for a legacy television brand.