Three shows,
from zero.
Format, booking, run of show, and the operation behind it — launched as audience channels, not as marketing assets.
What do business leaders sound like when they are provoked? Incomplete ideas, instant skepticism, and open discourse — worked out loud instead of polished into a keynote.
Hosts: Dan Gardner, Toby Daniels, Matt ChmielBuilt for: Executive members
Are you doing business, or are you playing business? Pro athletes from the NBA, NFL, and MLS — plus one of the world’s most prolific climbers — on whether success in sport translates to the boardroom.
Hosts: DeShone Kizer, Dan GardnerBuilt for: Founders and operators
What launching a show actually takes.
The recording is the easy part. Most shows die on the four things around it.
01A reason to existA show needs something it knows that the market is not hearing elsewhere. Without that, you have a podcast-shaped ad and the guests can tell.
02A format that survives episode tenRun of show, segment structure, and length that a busy host can keep doing when the novelty has worn off. Most shows fail here.
03A booking engineA pipeline of guests worth an hour, and a reason for them to say yes — usually the audience, sometimes the other guests.
04Distribution that is not an afterthoughtClips, transcripts, newsletter tie-ins, and a place for the episode to live where the audience already is. The recording is the raw material, not the product.
Thinking about
launching a show?
The first question isn’t who hosts it. It’s what the show knows that nobody else is saying out loud.