I turn complexity into clarity & agency.
Building brand voice, owned media, and audience systems across Reuters, WSJ, The Daily Show, ON_Discourse, and Pluralsight. Product marketing, content strategy, market intelligence, field enablement, and audience development.
Brand Editorial
Positioning, narratives, launch programs, customer education, field-ready content, and technical translation.
Explore GTM work -> 02 / GrowthAudience Systems
Independent industry intelligence, newsletters, podcasts, executive audiences, and durable owned channels.
See audience systems -> 03 / OperationsEditorial Operations
Teams, workflows, quality bars, analytics, AI-assisted production, segmentation, and publishing systems.
See the operating model ->Pluralsight as GTM infrastructure.
Built Pluralsight’s B2B strategic content and market intelligence function from scratch, creating a new audience and GTM channel for senior technology and business decision-makers.
Launched three newsletters and a podcast across AI, cybersecurity, cloud computing, and workforce transformation. Sales, marketing, customer success, and enablement teams used the work to open doors, inform customer conversations, reduce churn risk, and keep acquisition pipelines warm.
