I build content systems for complex markets.
Editorial, product, audience, and go-to-market leadership across Reuters, WSJ, The Daily Show, ON_Discourse, and Pluralsight.
Hire me for the operating system.
The work sits between product marketing, content strategy, market intelligence, field enablement, and audience development.
Turn technical complexity into market clarity.
Positioning, narratives, launch programs, customer education, field-ready content, and technical translation.
Build trust before the sales conversation.
Independent industry intelligence, newsletters, podcasts, executive audiences, and durable owned channels.
Make expert content repeatable at scale.
Teams, workflows, quality bars, analytics, AI-assisted production, segmentation, and publishing systems.
Pluralsight as GTM infrastructure.
Built Pluralsight’s B2B strategic content and market intelligence function from scratch, creating a new audience and GTM channel for senior technology and business decision-makers.
Launched three newsletters and a podcast across AI, cybersecurity, cloud computing, and workforce transformation. Sales, marketing, customer success, and enablement teams used the work to open doors, inform customer conversations, reduce churn risk, and keep acquisition pipelines warm.
