Editorial Ops
Editorial operations · Content systems · AI-era workflows
I build the operating systems that make expert content repeatable, useful, and commercially relevant.
Editorial operations is where strategy becomes a working machine: teams, workflows, standards, analytics, subject-matter experts, distribution, and feedback loops. My work has consistently focused on turning complex domains into repeatable content systems that audiences trust and internal teams can use.
Pluralsight · Technical market intelligence
Built a B2B content operation from zero
At Pluralsight, I built a strategic content and market intelligence function from scratch: no platform, no list, no team. I hired and managed a four-person editorial team, launched three newsletters and a podcast, and built the editorial workflows needed to cover AI, cybersecurity, cloud computing, and workforce transformation for senior technical and business audiences.
Systems · Segmentation · Distribution
Connected editorial judgment to audience infrastructure
I led the migration from Mailchimp to Iterable and built audience segmentation infrastructure for an enterprise subscriber base. That made the operation more targeted by audience, topic, and market need, while giving the business a better foundation for customer education, retention, and acquisition programs.
The Daily Show · Digital department
Built a digital department that could move at cultural speed
At The Daily Show, I helped build a digital department that extended the show across social platforms, video, live experiences, books, and audience activations. That work won an Emmy, a Cannes Lions Grand Prix, and two Clio Awards because the operation could turn a strong editorial voice into repeatable, platform-native execution.
WSJ · Newsroom strategy
Used analytics and newsroom systems to drive subscription growth
At The Wall Street Journal, I served on a strategic newsroom team tasked with reversing a subscription plateau. We co-authored a 209-page roadmap and executed it across the newsroom; digital subscription growth accelerated from 10% to 13% year over year, reaching 3.7 million subscribers.
Operating model
The pattern: make quality repeatable
Across Reuters, WSJ, The Daily Show, ON_Discourse, and Pluralsight, the operating pattern is consistent: define the audience need, set the editorial bar, build the workflow, connect the distribution system, measure what matters, and keep improving the machine.