Product Marketing
Product marketing · Technical audiences · GTM enablement
I turn complex technical markets into content systems sales, marketing, CS, and customers can actually use.
My product marketing lane sits at the intersection of strategic content, technical translation, market intelligence, audience trust, and go-to-market enablement. The work is not simply publishing externally facing material. It is building programs that help internal teams understand the market, give them sharper ways to talk to customers, support retention, and keep acquisition conversations warm with credible points of view.
Pluralsight · Strategic content initiatives
Market intelligence for AI, cloud, cybersecurity, and software development
At Pluralsight, I led strategic content initiatives for technical audiences during a period of rapid change across AI, cloud, cybersecurity, and software development. The work translated market shifts into repeatable editorial programs, audience experiences, and internal intelligence that helped teams understand what practitioners and buyers cared about.
GTM partnership · Marketing, sales, CS, enablement
Content that armed the field, not just the website
I worked directly with customer success and enablement teams and was deeply familiar with how marketing and sales operated. Our programs gave those teams market intel and usable materials they could use to educate themselves, inform customer conversations, reduce churn risk, and keep pipeline for new customer acquisition warm.
Operating model · Product narrative
Part program builder, part technical translator, part market educator
My strength is taking complex product and market signals, finding the audience problem inside them, and building the operating system around the story: narratives, recurring programs, expert inputs, editorial standards, distribution paths, and feedback loops from the field. That makes the work useful to prospects, customers, executives, and internal GTM teams.
Background · Editorial judgment as business asset
A product marketing foundation built through editorial leadership
Before Pluralsight, I led editorial, audience, and digital product work at Reuters, The Wall Street Journal, The Daily Show, Circa, and ON_Discourse. Across those roles, the throughline was the same: make complicated subjects clear, build audience trust, create repeatable systems, and connect the work to measurable business outcomes.