I spoke to Adam Penenberg at Fast Company about what goes into launching and running a successful live blog to cover big breaking news events.

Earlier this year Anthony DeRosa was working on the agency side of Reuters, managing its API, when editors on the news side heard of his side project, a news blog on Tumblr called Soup that had cracked the top 25 of all tumblogs tracked by Compete–more than 2.3 million of them. In addition to his popularity on Tumblr–Mashable anointed his blog one of top tumblers of 2008–DeRosa was also a respected member of the Twitterati, with NBC New York naming him one of the “20 individuals who shape the local conversation.” In July Reuters named him social media editor with the edict to extend Reuter’s brand, attract more people to its news, and assist its reporters and editors in using social media.

Recently, I caught up with DeRosa at Thomson Reuters headquarters in Times Square, New York.

Read the full article on Fast Company