A Teachable Moment

Is a crisis in education less important than a crisis of our capital markets? At the end of 2008, the federal government took aggressive measures to ensure that a supposed complete financial meltdown would be averted by purchasing troubled assets and restoring liquidity to the largest banks in America. Only a few months following the bailout of these banks, many of them paid out healthy bonuses to the same executives responsible for causing the situation to unfold.

Today, in Wisconsin, we watch teachers fight to ensure they receive a five figure salary. According to The Atlantic, the average salary for teachers in Wisconsin is slightly worse than the national average with starting salaries of $32,642 and a maximum with a master’s degree of $60,036. Meanwhile, the average Wall St. bonus, not salary, fell to a measly $128, 530. Goldman Sachs paid $431,000 on average.

Is it fair to compare the salaries of Wall Street executives to the teachers in Wisconsin? Are the jobs on Wall Street more valuable than the ones in education? It seems like an easy answer, with Wall Street profits reaching $27.6 billion last year. But with our job market thinning and unemployment hovering around 9% it seems wise to invest in education to help build the jobs of tomorrow. The financial sector is but one component of our economy, an economy sorely needing diversification based on how apparent it is now that we depended on Wall Street to create capital and jobs for far too long.

Countries like Japan and China are busy making investments in science, infrastructure and education. It’s already been all but conceded that China will soon have a larger economy than the United States in a few short years. What are we doing to compete?

America is locked in a battle over budgets, and many of the calls for streamlining our government are well intentioned. The problem is not that we are trying to cut too much, but we’re focused on cutting the most minor expenses that help the most vulnerable, the largest base of potential workers who make up the unemployed. The largest personal incomes are being protected, tax cuts for the top 2%.

The teachers in Wisconsin are a microcosm of the misguided efforts to make America more fiscally responsible. How can anyone say with a straight face that we need to get these minuscule teacher’s salaries in line when we dump trillions of dollars into failing banks, essentially tossing out the entire element of risk? If you’re too big too fail, what’s stopping you from making the same risky moves and doing it all over again?

How we reward good teachers and weed out the bad ones is a valid debate. Money alone isn’t going to help bring up the quality of education. It’s not, however, a subject for debate when the quality of the teachers isn’t even being considered in taking away their rights to collective bargaining. This isn’t about quality of teachers, this is about taking away their ability to make a living wage. Even with the rights to collectively bargain, they’ll still continue to be underpaid, but that’s all that they’re asking for.

Anyone who thinks being paid $60,000 a year at the high end hasn’t spent much time around teachers, who work around the clock putting together lesson plans, grading papers and creating examinations, at nights and on weekends.

The double standard we hold our teachers to says a great deal about the direction of this country. If we want to stop rewarding others for failure with no consequences for continuing the same behavior, we should first start by looking a bit further up the financial food chain.

The Rise and Fall of Gawker Media

Full disclosure: I was a contributor at Gawker in 2009.

How has Gawker’s major redesign altered their traffic? It all depends who you ask and what measurement service you decide to use. They all seem to paint a slightly different picture and everyone you speak to will give you a different explanation for why it is so. Gawker had been using the measurement service, Sitemeter, that they proudly displayed prior to the redesign, and still exists on Gawker’s UK site in the old reverse chronological format they tossed away.

The new format launched on February 10th, and you can see the massive drop off on that very date. Gawker’s editor-in-chief Remy Stern claimed the Sitemeter was not working anymore. The new format of the site was created in such a way that the measurement could not be accurately detected by that type of tool. So let’s toss out the Sitemeter entirely since it seems incapable of giving us a true look at Gawker’s traffic.

Instead, we’ll look at Quantcast, which shows a steady decline in pageviews for Gawker since  the end of January. Additionally, unique visitors fell off a cliff shortly after February 7th and have struggled to reach their previous levels ever since.

The way the site is designed now, without getting too technical, does not make it easy to be crawled by search engines. This is a pretty serious oversight by Nick Denton, the founder of Gawker, who had been beta testing this design for quite some time. Gawker had to deal with a massive security breach just before the launch, where hackers had wide ranging access to user account data, internal chat logs and the source code for the current redesign.

Stern posted a screen shot of Gawker’s internal Google Analytics to counter what others were saying about Gawker’s drop in traffic, but the numbers he posted are prior to the redesign. Denton even publicly (he habitually “leaks” his company memos) acknowledged that the new design has caused traffic from Google to drop “significantly”.

Denton seems to be pretty sure of himself in thinking that the future of the web is not in blogs but in the magazine design he’s now embracing; a design more suited for an iPad or even a television. Most times when everyone has doubted Denton, like when he reorganized his network by selling off some sites and folding together others to prepare for a bad economy which he correctly predicted would hit the Internet ad marketplace hard, standing by what he believes has paid off.

His sites have grown more profitable and increased their audience since that time. Oddly enough, the editor during the period who followed Gabriel Snyder and helped grow Gawker from the New York City inside-baseball media rage of the creative underclass to the national tabloid it is today was essentially pushed out to make room for the current EIC, Remy Stern, and his site CityFile, which has yet to be fully integrated into the Gawker network. Chris Batty, head of sales at Gawker left the company after an unresolvable disagreement with Denton over the new direction the redesign was taking the network towards.

Denton said regarding the redesign: “We got ahead of ourselves — and now we’re rowing back.”

The question is, will it be too late for Gawker to row back after losing roughly 50% of their audience in the process, and more importantly, was it all worth it? Denton has proved everyone wrong before, with the odds stacked against him, and he’s going to try to do it once again.